Why Doctors Need a Mobile Website

In todays digital age, doctors need to market themselves properly in order to have the kind of success that all the hard work and years of studying merits. Doctors need to brand themselves and ensure that their websites (assuming they have one) are promoted not only on PC’s but even more importantly, across the mobile platform so that they can stand out in the highly competitive online marketplace. The number of mobile users is increasing each day. Watch this video (turn up your speakers)!

91% of adults have their smartphones within their reach 24/7!
There are five times as many cellphones in the world as there are PC’s.
9 out of 10 mobile searches lead to action on the part of the searcher, over half of these lead to some sort of purchase.

If you are a doctor interested in increasing your patient base, then you are going to need far more than a business card. Your fully responsive website must contain all the medical related information to educate your patients, as well as information about you, your brand and the location of your office or offices.

Mobile websites have the added value of offering a click to call number, where searchers can simply click the number on your website and within seconds they are able to book an appointment with your receptionist.

Here are some compelling reasons why:

Browsing Experience

Standard websites designed to be viewed on laptop and PC screens are incompatible for the smaller screens of iPhones, Androids and other mobile web devices. Even if your non-mobile website can be seen on a mobile device, that doesn’t mean it’s functional on a mobile device. Only 1% of standard websites will render on a mobile device. You may wonder why people can’t just view your existing traditional website on their mobile devices. The truth is, they can. The other truth is that your traditional website simply doesn’t look very good on a mobile device. Do this: shrink the view on your web browser by zooming out until you have to squint to read the text. Not a good viewing experience, right? Try it for yourself on our simulator.

The Statistics

You can’t argue with numbers. Basically, more people today use their mobile devices to access the Internet than they do their desktop or laptop computers. As a matter of fact, many people accessing the web today ONLY do so through their mobile devices. Can you afford not to cater to this considerably large market sector?

Ease of Navigation on Mobile Sites

As previously mentioned, traditional sites are much smaller on those tiny mobile device screens. That means site visitors must do an awful lot of scrolling to take the whole site in . . . and let’s face it, web surfers don’t want to have to work to read a web page. Also, it can be nearly impossible to hit navigation buttons on such a tiny screen when the website hasn’t been optimized for mobile devices.

As you can see, there are a number of very good reasons to build a mobile website for your business, and as soon as possible.

The Bottom Line: If your business does not have a mobile website yet, you ARE LOSING BUSINESS!