Why Chiropractors Need a Mobile Website
Mobile websites are a vital part of marketing to the general public. With a mobile website, your customers and potential customers are able to find out pertinent information about your business right from the palm of their hand. When people are looking for a chiropractor, it’s all about convenience. Watch this video (turn up your speakers)!
A Mobile Site Helps Your Business
More Traffic – 35%+ of online traffic comes from mobile devices.
More Leads - Customers can contact you with one click.
More Revenue - Website Visitors are 71% more likely to do business with companies that have gone mobile.
The mobile web will soon be the dominant choice in internet usage, overtaking web browsing on PCs and laptops by next year. Over 20% of website visits are now on a mobile phone or tablet. Given the fast growth of mobile web browsing, it’s suprising to learn that 80% of businesses don’t have a mobile website. People use their mobile devices for any of a wide variety of things – shopping, searching, entertainment, and more – and these are all aspects you could add to your mobile website to increase your reach and broaden your customer base.
There are many ways of developing this presence, from social media sites to blogs, and you should be taking advantage of all of them. One of the most cost effective of taking full advantage of the internet’s marketing potential is by using a mobile website. A mobile website is just what it sounds like – a website specifically designed to be viewed on mobile devices. So, why does your business need a mobile website if its traditional site is doing just fine?
Here are some compelling reasons why:
Browsing Experience
Standard websites designed to be viewed on laptop and PC screens are incompatible for the smaller screens of iPhones, Androids and other mobile web devices. Even if your non-mobile website can be seen on a mobile device, that doesn’t mean it’s functional on a mobile device. Only 1% of standard websites will render on a mobile device. You may wonder why people can’t just view your existing traditional website on their mobile devices. The truth is, they can. The other truth is that your traditional website simply doesn’t look very good on a mobile device. Do this: shrink the view on your web browser by zooming out until you have to squint to read the text. Not a good viewing experience, right? Try it for yourself on our simulator.
The Statistics
You can’t argue with numbers. Basically, more people today use their mobile devices to access the Internet than they do their desktop or laptop computers. As a matter of fact, many people accessing the web today ONLY do so through their mobile devices. Can you afford not to cater to this considerably large market sector?
Ease of Navigation on Mobile Sites
As previously mentioned, traditional sites are much smaller on those tiny mobile device screens. That means site visitors must do an awful lot of scrolling to take the whole site in . . . and let’s face it, web surfers don’t want to have to work to read a web page. Also, it can be nearly impossible to hit navigation buttons on such a tiny screen when the website hasn’t been optimized for mobile devices.
As you can see, there are a number of very good reasons to build a mobile website for your business, and as soon as possible.
The Bottom Line: If your business does not have a mobile website yet, you ARE LOSING BUSINESS!