Why Spas and Salons Need a Mobile Website

Is your Salon or Spa one of the 70% of businesses that doesn’t have a mobile website? If you thought your old standard website was good enough, think again. 97% of websites will not properly render on a smart phone or other mobile device – this is bad news for salon and spa owners who are not embracing mobile marketing.

Mobile website design becomes more critical by the day – with more than 50% of the public toting smart phones around, mobile websites for salons and mobile websites for spas and salons are required for your customers and potential customers to find your establishment. Watch this video (turn up your speakers)!

Here are some compelling reasons why:

Browsing Experience

Standard websites designed to be viewed on laptop and PC screens are incompatible for the smaller screens of iPhones, Androids and other mobile web devices. Even if your non-mobile website can be seen on a mobile device, that doesn’t mean it’s functional on a mobile device. Only 1% of standard websites will render on a mobile device. You may wonder why people can’t just view your existing traditional website on their mobile devices. The truth is, they can. The other truth is that your traditional website simply doesn’t look very good on a mobile device. Do this: shrink the view on your web browser by zooming out until you have to squint to read the text. Not a good viewing experience, right? Try it for yourself on our simulator.

The Statistics

You can’t argue with numbers. Basically, more people today use their mobile devices to access the Internet than they do their desktop or laptop computers. As a matter of fact, many people accessing the web today ONLY do so through their mobile devices. Can you afford not to cater to this considerably large market sector?

Ease of Navigation on Mobile Sites

As previously mentioned, traditional sites are much smaller on those tiny mobile device screens. That means site visitors must do an awful lot of scrolling to take the whole site in . . . and let’s face it, web surfers don’t want to have to work to read a web page. Also, it can be nearly impossible to hit navigation buttons on such a tiny screen when the website hasn’t been optimized for mobile devices.

As you can see, there are a number of very good reasons to build a mobile website for your business, and as soon as possible.

The Bottom Line: If your business does not have a mobile website yet, you ARE LOSING BUSINESS!